Watch the Trailer
— Jess Swigonski, Programming Mgr.
Wild & Scenic Film Festival
— Mona Lisa Faris, Publisher
DIVERSEability Magazine
— Dr. Kara Ayers, Associate Director
University of Cincinnati Center for Excellence in Developmental Disabilities
— Donna Meltzer, CEO
National Association of Councils on Developmental Disabilities
— Elaine Katz, Senior Vice President
Grants and Communications
Kessler Foundation
meets meaningful employment
for people with disabilities
ABOUT THE FILM
Hearts of Glass follows the tumultuous first 15 months of operation of Vertical Harvest (VH) of Jackson, Wyoming, a state-of-the-art hydroponic greenhouse that provides meaningful employment for people with disabilities. The film weaves the story of VH’s launch with the personal journeys of employees with intellectual and developmental disabilities. Plants and people grow together in this intimate portrait of innovation, inclusion and community.
Hearts of Glass premiered at the prestigious Wild & Scenic Film Festival and has been screening at festivals across the country. Over the course of 2019 and now in 2020, the film is the centerpiece of a national grassroots screening campaign engaging families, advocates, service providers and leaders in supported employment and community inclusion. This year, Hearts of Glass will also reach a broad audience through national public television broadcast and global online video-on-demand platforms.
SHARING OUR MESSAGE
In conversations with leaders in disability advocacy, employment and inclusion, we’ve learned that Hearts of Glass aligns with efforts to educate the public about the value of meaningful, competitively-paid employment for community members with disabilities.
Our film will broadcast nationally on PBS this summer in celebration of the 30th anniversary of the passage of the ADA and 100th anniversary of vocational rehabilitation. We’re excited to share our uplifting and inclusive story with millions of people across the country.
JOIN OUR TEAM
We are prioritizing collaborations with organizations who are committed to raising awareness about the capabilities of people with disabilities and to improving employment and inclusion outcomes.
We’d like to invite you to support our national broadcast on PBS in 2020. Your underwriting will allow us to share a story where innovation and inclusion go hand-in-hand, benefiting citizens with disabilities and the community at large.
NATIONAL PBS BROADCAST
National exposure through public television
- Your exclusive message (e.g., logo, images, voiceover, etc.) at the beginning and end of Hearts of Glass every time it airs over a three-year licensing period
- Broadcast premiere on PBS in late July of 2020 to coincide with the 30th Anniversary of the ADA, landmark disability legislation
- Highly-regarded station relations consultant will ensure the greatest number of public television stations broadcast the program during optimal airing and re-airing slots
- Broadcasts and rebroadcasts provide projected reach to three million viewers in an uncluttered advertising environment
PBS reach
- PBS is freely available in 99% of all television households
- Over the course of a year, 86% of all television households – 211 million people – watch PBS
- In a typical month, nearly 100 million people watch their local PBS stations
- PBS stations serve all 50 states, Canada, Puerto Rico, the U.S. Virgin Islands, Guam and American Samoa
- 350 member stations fulfill an essential mission – providing trusted programming
Audience demographics
- ATTENTIVE AUDIENCE – With no commercial interruptions during programs, PBS has a distinct advantage over broadcast network and cable in holding viewers’ attention
- HIGHLY EDUCATED – PBS viewers are 24% more likely to hold a bachelor’s degree and
44% more likely to hold a post-graduate degree - INFLUENTIAL PEOPLE AND BUSINESS LEADERS – PBS viewers are more likely than the average American to be involved in local government, civic issues and public activities
We are able to target states and/or regions of particular interest to you. We will also provide visibility in marketing materials to promote the broadcast.
At your convenience, we’re happy to discuss underwriting specifics including options for industry exclusivity and additional benefits (e.g., a special event screening at your corporate HQ, exclusive access for employee resource groups, a branded virtual screening event, etc.).
CONTACT Jennifer Tennican, Director • 307-690-2258 • jen@jentenproductions.com
Source of PBS statistics: various including Nielsen NPower; National Educational Telecommunications Association – NETA; Public Broadcasting Service – PBS; Corporation for Public Broadcasting – CPB Member PBS station
